FAW Volkswagen has sold a total of 145,074 vehicles in the month of June. That figure, which represents positive growth of 2.06% from the previous year and 0.91% from the previous month, puts FAW-VW in third place among all Chinese passenger automobile manufacturers. The joint venture has sold 900,439 vehicles over the first half of the year, up 0.27% from the previous year and ranking second overall among all manufacturers operating in the country.
Worth mentioning is that FAW-VW was the only manufacturer which managed to sell over 800,000 sedans over the first half of the year. Its 1.5% growth rate is especially commendable when remembering that the average growth rate in the sedan segment is -3.3%. Many analysts have commented that FAW-VW should be concerned from negative fallout due to its slow market response times and lack of innovation. However, newly released crossover models like the Golf R and C-Trek have performed exceptionally well and helped pioneer new markets, seemingly proving many of these fears to be unfounded.
FAW-VW`s sales growth over the first half of this month primarily came from three sources: the Magotan, the Bora, and the combined performances of its two new models, the Golf R and C-Trek.
The Magotan (pictured above) managed to send shockwaves through the midsize sedan segment with its latest revision, built on the all-new MQB platform. The car managed to achieve year-on-year sales growth of 31.2% for the first half of this year, exceeding the aging Passat and becoming the only midsize to sell over 100,000 units over the first half of the year.
However the Magotan may have to deal with new challenges later in the year. Not only is the Buick New Excelle also scheduled for a revision in the latter half of the year, the all-new Chevrolet Camry and Honda Accord are also going to be announced. Many analysts have been singling out the midsize sedan segment as a focal point for a newer generation of consumers. FAW-VW will require to continuously adjust the Magotan over the following years in order to maintain its current market success.